This blockchain startup is hungry to address the grocery industry’s food waste dilemma

Read the full story in GreenBiz.

The fact that anywhere between 33 percent and 40 percent of all food grown is actually wasted presents both a huge sustainability challenge and a tremendous opportunity for new efficiencies throughout the distribution system.

During the recent GreenBiz 18, a panel consisting of manufacturers, retailers and NGOs agreed that the situation could be vastly improved with better information flow, coordination and tracking — things that technology can easily handle, if applied systemically.

INS Ecosystem, a startup created by the founders of Russian grocery delivery service Instamart, hopes to address that opening with software designed to help consumable goods sell directly to consumers more efficiently. The system, scheduled for a limited launch in late 2018, uses blockchain to manage transactions and to underpin a token system to fulfill orders, adjust prices and offer rewards.

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