How H&M Is Leading the Charge in Sustainable Fashion

Read the full story in Forbes.

In a 124-page report, [H&M] outlined its history, strategy and trajectory on leading the charge for sustainability in fashion. It’ll also be launching the seventh edition of its Conscious Exclusive Collection—a line that uses 100% regenerated nylon fiber and recycled silver—on April 19th with Christy Turlington Burns as its face. After a string of controversies over a racially insensitive image and a copyright lawsuit, this announcement looks as if it is trying to temper the public outcry. Though, to its credit, fostering an eco-friendly mindset has been a longstanding policy.


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