Target targets clothing waste with denim recycling test program

Read the full story at Supply Chain Dive.

Target is teaming up with I:Collect (I:CO) — which specializes in collecting, recycling and reusing clothing, shoes and textiles — on a two-week denim-exchange program, Sourcing Journal reported.

The retailer will give its Pacific Northwest customers a 20% discount on new jeans when they exchange old denim clothing.

I:CO expects the trial to keep 50,000 pounds of denim out of landfills. It’s a start, but a drop in the bucket compared to the 35.4 billion pounds of textile waste forecast for next year.

 

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