Brand authenticity among four major trends shaping food and beverage industry

Read the full story at Dairy Foods.

Four key trends will impact the U.S. food and beverage industry in 2018, according to Evergreen Packaging, a Memphis, Tenn., provider of fiber-based packaging solutions. The company released a report based on data from EcoFocus Worldwide’s annual EcoFocus Trend Study, which forecasts key trends that will shape industry in the year ahead. Now in its eighth year, the EcoFocus Trend Study examines how consumer attitudes, actions, preferences and values are reshaping grocery purchasing decisions.

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