Big Ag wants farmers to buy into satellite imagery

Read the full story in Wired.

It might not be apparent unless you’re driving through the mid-longitudes of Interstate 70, but around 40 percent of the land in the United States is farmland. Understanding what happens on that acreage is complicated—for individual farmers and agricultural conglomerates. Understanding how to improve what’s going on is even harder.

That’s why Granular—a farm software business under the agriculture division of DowDuPont—penned a deal with Planet. Planet is an aptly named company, with some 200 satellites around Earth, watching it and its goings-on all the time. As part of this multimillion-dollar, three-year gig announced Tuesday, Granular will get access to daily images of the globe, and some of Planet’s six-year archive of snapshots. Granular can feed the pictures into its agricultural analytics tools, which can, in turn, relay wisdom to farmers.

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