At Levi’s, lasers wear your jeans

Read the full story in Chemical & Engineering News.

No one wants to be caught wearing dad jeans. And so while denim trends are always evolving, it’s clear that the vintage look has legs. Now Levi Strauss & Co. has a faster and greener process to make new jeans look old. It is swapping oxidizing chemicals and pumice stones for digital image files and fabric-zapping lasers.

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