New Swedish Fitness Trend, “Plogging,” Combines Jogging with Picking Up Litter

Read the full story at Core77.

When Erik Ahlström moved from Åre, a ski resort town in central Sweden to Stockholm, he had a strong first impression of the capital: “Det ser ju ut som en soptipp,” which translates as “It looks like a dump.” Ahlström, an environmentalist, was put off by the amount of litter on the streets and in the parks, and resolved to do something about it.

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