Peter Rabbit is the Latest Celebrity Fighting Food Waste

Read the full story in Food & Wine.

From José Andrés to Anthony Bourdain, chefs around the world are joining the battle to end food waste. But now, they’ve been joined by fresh produce’s biggest celebrity proponent of all: Peter Rabbit. Yes, on Feb 9 of this year, the new Peter Rabbit movie will be hitting theaters, and the new, CG-animated version of Beatrix Potter’s beloved rabbit, (voiced by James Corden) is taking part in the “Better Ate Than Never” campaign to reduce food waste.

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