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Not-invented-here mentalities were tossed in the dustbin years ago by forward-thinking companies in the global household and personal products industry. But how many companies take the time to scour the globe in search of innovative ideas and then welcome them to their door? AkzoNobel Chemicals did just that a year ago with its Imagine Chemistry Startup Challenge which invited startups to collaborate with the multinational chemical manufacturer to bring new ideas to a host of markets including household and personal care.
The 2018 edition calls for solutions within the following six areas: