Transforming Energy Efficiency Markets: Lessons Learned and Next Steps

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Market transformation is a program model for achieving long-lasting changes in targeted markets to increase shares of energy-efficient products and services. This report examines recent market transformation efforts to identify keys to successful programs and the challenges they face. We characterize the markets best suited to this model, identify effective steps and interventions, and present ten case studies that illustrate best practices. Finally, we describe areas with the greatest potential for future market transformation and recommend ways to move forward.

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