UK agencies release new ‘little blue fridge’ label to cut food spoilage

Read the full story in Waste Dive.

The U.K.’s Waste and Resources Action Program (WRAP) has published new date labeling standards that it estimates could help address one-third of all food waste if implemented, as reported by BBC News. The guidance was developed in collaboration with the U.K.’s Food Standards Agency and Department for Environment, Food and Rural Affairs.

Two new logos — a blue refrigerator and a blue snowflake — are the consumer-facing centerpieces of this new guidance. The refrigerator is for items that should be stored at 5°C (41°F) and the snowflake is for items that should be stored in a freezer. WRAP estimates that setting appliances at the correct temperature, and storing food properly, could save £280 million ($377 million USD) per year.

The standards also encourage manufacturers to include a “use by” date when indicating food safety and “best before” when indicating quality. “Display until” is not preferable. Only one date label per package is the preference, with a goal to help consumers maximize the shelf life of products they’re purchasing.

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