Millennials Buy Products They Believe are Ecofriendly and Companies are Responding

Read the full story at Waste360.

Millennials tend to prioritize buying from companies they believe have environmentally sustainable practices, and they are doing their homework to determine which companies they most trust, according to new research findings.

Increasingly, brands are seizing on this consumer behavior, boosting messaging, and sometimes changing how business is done to attract this cohort.

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