Designer tweaks famous logos to use less ink

Read the full story at CNN.

Could big brands save millions of dollars a year and help preserve the environment just by slightly changing their logos?

French graphic designer Sylvain Boyer thinks so, and he’s started a project to demonstrate it. All it takes, he says, is to redesign the logos to use less ink. Since corporate giants print them so frequently and on so many different materials, just a small change can have a huge effect.

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