EnviroMedia launches weekly social media campaign to push waste reduction

Read the full story in Waste Dive.

EnviroMedia, the original creators of America Recycles Day, recently launched a new consumer-facing social media campaign that encourages waste reduction and recycling.

#WasteLessWednesday will target a different product or idea each week, according to CEO Valerie Salinas-Davis. In an interview, Salinas-Davis said she wants this to be “something simple that can serve as a platform for anyone who gives a damn about waste reduction and recycling.”

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