How the 1970s Created Recycling As We Know It

Read the full story in Scientific American.

Before the advent of recycling programs, writes Sarah Goodyear for CityLab, “the vast majority of households sent 100 percent of their waste to landfills.” That’s not to say that previous generations didn’t recycle, but the curbside programs and bottle deposits (not to mention the circular arrow logo) associated with recycling today are all associated with the 1970s and 1980s.

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