Turn greener products into a profitable business strategy

Read the full story in GreenBiz.

Green marketing works, sometimes spectacularly well, but getting results takes courage. That’s my takeaway from the second edition of “Greener Products” by Al Iannuzzi, senior director of Environment, Health, Safety & Sustainability (EHS&S) at Johnson & Johnson. Fortunately, courage comes more easily when you have the evidence to build belief within your organization and a roadmap to achieve results.

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