Turn greener products into a profitable business strategy

Read the full story in GreenBiz.

Green marketing works, sometimes spectacularly well, but getting results takes courage. That’s my takeaway from the second edition of “Greener Products” by Al Iannuzzi, senior director of Environment, Health, Safety & Sustainability (EHS&S) at Johnson & Johnson. Fortunately, courage comes more easily when you have the evidence to build belief within your organization and a roadmap to achieve results.

Author: Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

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