How to Talk about Home Energy Upgrades

Download the document.

How can home energy assessments lead to more energy efficiency upgrades? Using a behavioral science approach to answer this question, we conducted an online experiment with nearly 2,000 American homeowners and explored the latest research on motivators and barriers to investment. We learned that financial motivators are part of the equation, but not the only part. Our report delves into the art of message framing for home energy upgrades and includes several practical recommendations for assessors.

Author: Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s