Leading Brands Promise to Streamline Confusing Food Labels by 2020

Read the full story at Triple Pundit.

Food waste has long been a problem on both sides of the Atlantic, with estimates suggesting that as much as 40 percent of all food in the U.S. and U.K. ends up in the trash bin. One huge part of this problem is confusing food labeling. Terms such as “best by,” “use by” and “sell by” are only a few examples that often leave consumers puzzled. Now industry is taking notice. Earlier this year, the Grocery Manufacturers Association said it would move to standardize food labeling nationwide.

Recently the Consumer Goods Forum, a global food industry network that boasts executives from about 400 retailers, manufacturers and food service companies, said it will urge its membership to simplify date labels by 2020.