Read the full post at Science of Learning.
So far this year, tens of thousands of teachers (at both the K–12 and university levels) have received a packet from Heartland, and the institute has stated its intention to get one to every educator in the country. The envelopes feature an intentionally misleading headline from either The New York Times (“Exxon Mobil Investigated for Possible Climate Change Lies by New York Attorney General,” November 5, 2013) or Environment & Climate News (“Study: Science Teachers Giving Unbalanced Education on Climate Change,” May 2016). The headlines lend an authoritative air to the mailing, unless the recipient is aware that Environment & Climate News is a Heartland newsletter. In fact, the name “The Heartland Institute” does not appear anywhere on the envelopes that I have seen. Might a busy science teacher rip open a package from a reputable news organization thinking it could contain worthwhile materials? That presumably is the hope.