Study: Price and appearance are top barriers to produce purchases

Read the full story in Food Dive.

In a recent survey, more than half of produce buyers said that price remained a top barrier to purchasing fruits and vegetables, according to a release from survey leads Category Partners and Beacon Research Solutions. The survey, taken by 4,000 shoppers in June, also found “poor appearance/quality/color” and “spoiling/inability to eat it all” to be barriers, as well.

The firms found that most produce shoppers make their purchasing decisions in-store, and that traditional marketing materials like ad circulars, cookbooks and recipe cards were more effective at driving category sales than nontraditional channels like social media.

Thirty-one percent of consumers surveyed said values like locally grown, natural, organic and non-GMO weren’t top of mind for them. Flavor, the survey revealed, is almost as important as health in driving purchase.

Author: Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

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