Beermaker Carlsberg zeroes in on zero

Read the full story in GreenBiz.

The obvious way to start a feature about Carlsberg’s sustainability strategy would be to jokingly refer to it as “probably the best sustainability strategy in the world.” But could the advert-inspired hyperbole actually be justified?

That is the question prompted by a recently unveiled set of goals that promise to turn the global brewing giant into an organization with “zero carbon footprint, zero water waste, zero irresponsible drinking and a zero accidents culture.” The ambitions are commendable and are backed by a host of specific medium and long-term targets, but are they achievable? Can a multinational with a complex supply chain and sites in 36 countries really eradicate its carbon footprint? Can one company convince populations around the world to give up irresponsible drinking for good?

Author: Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

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