Consumers (Especially Millennials) Still Significantly Suspicious of CSR Motives: Harris Poll

Read the full story in Environmental Leader.

With reputation a top concern among companies in terms of maintaining and increasing market share, it may come as an unpleasant surprise to find that a large portion of consumers say that when companies develop corporate social responsibility (CSR) programs, they only do so to bolster their image. According to the recently released results of the Harris Poll Reputation Quotient, 40% of consumers say companies are primarily motivated by the publicity possibilities of their environmental and social initiatives and are not truly focused on the actual effectiveness of their efforts. And millennials seem to be the most suspicious of an organization’s motives.

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