4 Big Ideas in Sustainable Business

Read the full story from the World Resources Institute.

Green initiatives have taken root in the corporate world. Rising numbers of companies have promised to cut emissions, protect forests and watersheds, reduce food waste and take other steps to ensure a sustainable future for all. While President Trump recently decided to withdraw the United States from the Paris Agreement, over 900 American companies announced that they are still in. Behind this momentum are passionate CEOs, conscientious consumers and an increasingly purpose-driven workforce.

It’s an exciting time—but there’s still much to do before business, people and the planet reach equilibrium. In mid-May, we brought together our corporate partners for MindShare, two days of open discussion on the challenges and opportunities that lie ahead. As the communications lead, I was listening for trends, shared attitudes and big ideas. Here are four themes that emerged.

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