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The Plastic Bank, on the other hand, is tackling the human angle. It provides a living wage to individuals in developing countries who are willing to clean up the plastic on their beaches. The refuse is then funneled to companies that recycle it into products sold across the globe.
One of the companies that has been working to develop a supply chain is Pokonobe Associates, the maker of the Jenga game. The company has discovered that commercial plastic fishing nets provide ideal material for making Jenga’s light-weight stackable blocks. But there’s another motivator to its interest: It hopes that by creating a means to recycle fishing nets into toys, it can educate consumers about the importance of stopping ocean pollution.