Webinar: Tribal Community-Based Social Marketing Training Guide: Strategies to Promote Sustainable Behaviors

Wed, Aug 2, 2017 1:00 PM – 2:30 PM CDT
Register at https://register.gotowebinar.com/register/3116426452296876546

The Fond du Lac Band of Lake Superior Chippewa partnered with the U.S. EPA Region 5 to create a Tribal Community-Based Social Marketing (CBSM) Training Guide. This training guide provides an overview of how to use the CBSM process to increase sustainable behaviors in tribal communities. CBSM combines marketing techniques with community engagement and has proven to be far more effective in leading to sustainable behaviors than information dissemination alone.

Learn how the Fond du Lac Tribal and Community College used CBSM to increase its campus recycling rate by 41%, how to use the Tribal CBSM Training Guide, and how tribes can receive peer mentoring to develop their own CBSM projects.

Author: Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

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