Read the full story in Fast Company.
Since 2015, the Google News Lab team has been working on making Google’s massive trove of Search data accessible to newsrooms—with a data viz storytelling series, for example, or their excellent Year In Search recap. Today, the team released a tool that allows journalists (and anyone else) to synthesize the Search data themselves—in the form of lively GIFs.
The tool, appropriately called Data GIF Maker, is super simple to use. First, dig into Google’s Search data using the Google Trends explore tool—also a product of Google News Lab—which lets you search for two terms over a length of time (30 days, 12 months, or five years) and compare the Search data.
