Sustainable business at a crossroads, again

Read the full story in GreenBiz.

MIT SMR’s latest report, “Corporate Sustainability at a Crossroads,” shows that most businesses have yet to crack the sustainability code. And now, after our eight annual surveys of tens of thousands of managers and more than 150 thought-leader interviews, we know why: Sustainability success requires a long-term, strategic-level commitment combined with business model innovation that goes way beyond changing light bulbs or charitable giving. Many managers understandably recoil from this level of sustainability commitment.

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