Luxury brands are slowly setting their sights on sustainable fragrances

Read the full story in Glossy.

Though efforts in sustainable fashion production continue to expand and evolve, the beauty industry has been slow to follow, particularly when it comes to fragrance.

As luxury brands like Louis Vuitton and Gucci increasingly add fragrances to their product portfolios, few have prioritized eco-friendly ingredients and certified processes for developing perfume formulas. However, Swiss jeweler Chopard announced earlier this week that it will launch a series of unisex fragrances made from sustainable ingredients, sharing the news with the help of Livia Firth, founder of the sustainability organization Eco-Age. It was a significant move, particularly as several independent perfume brands have long touted natural ingredients and recycled packaging, though few major fashion and beauty brands have followed suit.

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