Is greenwashing silencing the sustainability revolution?

Read the full story in GreenBiz.

Businesses that trumpet their environmental credentials are often accused of greenwash. Rightly, organizations such as WWF have to show that when we collaborate with a company that isn’t getting everything right, it’s because we believe we can change how it works to become better. But there may be another phenomenon too, maybe a backlash to greenwash: that of “green hush.” If a company fears the accusation of greenwash or thinks customers won’t care about its attitude to climate change or the natural environment, then why would it shout about it?

Author: Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

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