Read the full story in Fast Company.
As a psychologist researching misinformation, I focus on reducing its influence. Essentially, my goal is to put myself out of a job.
Recent developments indicate that I haven’t been doing a very good job of it. Misinformation, fake news, and “alternative facts” are more prominent than ever. The Oxford Dictionary named “post-truth” as the 2016 word of the year. Science and scientific evidence have been under assault.
Fortunately, science does have a means to protect itself, and it comes from a branch of psychological research known as inoculation theory. This borrows from the logic of vaccines: A little bit of something bad helps you resist a full-blown case. In my newly published research, I’ve tried exposing people to a weak form of misinformation in order to inoculate them against the real thing – with promising results.