A Little Bit Of Fake News Could Be Good For You

Read the full story in Fast Company.

As a psychologist researching misinformation, I focus on reducing its influence. Essentially, my goal is to put myself out of a job.

Recent developments indicate that I haven’t been doing a very good job of it. Misinformation, fake news, and “alternative facts” are more prominent than ever. The Oxford Dictionary named “post-truth” as the 2016 word of the year. Science and scientific evidence have been under assault.

Fortunately, science does have a means to protect itself, and it comes from a branch of psychological research known as inoculation theory. This borrows from the logic of vaccines: A little bit of something bad helps you resist a full-blown case. In my newly published research, I’ve tried exposing people to a weak form of misinformation in order to inoculate them against the real thing – with promising results.

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