Why B Corporations are at a crossroads

Read the full story in GreenBiz.

The B Corporation movement, which certifies companies that meet rigorous standards of social and environmental performance, has made enormous progress since its launch in 2006 by nonprofit B Lab.

Well-known brands that have embraced the B Corp label include Ben & Jerry’s, Patagonia, New Belgium, Seventh Generation, Warby Parker and Etsy. At last count, some 2,076 B Corps have been certified in 50 countries. That’s impressive.

But the B Corp movement is at a crossroads. If B Lab is to achieve its bold vision — “that one day all companies compete not only to be the best in the world, but the best for the world” — then publicly traded, mainstream companies, the companies  that dominate the U.S. economy, need to become B Corps.

Otherwise, B Corporations will remain a niche, albeit a valuable niche, like the Fair Trade or Organic certifications, to which the label is often compared. Less than 1 percent of U.S. cropland was certified organic, as of 2011. Fair Trade is a blip in the global trade marketplace.

Author: Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

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