Read the full story in GreenBiz.
Well-known brands that have embraced the B Corp label include Ben & Jerry’s, Patagonia, New Belgium, Seventh Generation, Warby Parker and Etsy. At last count, some 2,076 B Corps have been certified in 50 countries. That’s impressive.
But the B Corp movement is at a crossroads. If B Lab is to achieve its bold vision — “that one day all companies compete not only to be the best in the world, but the best for the world” — then publicly traded, mainstream companies, the companies that dominate the U.S. economy, need to become B Corps.
Otherwise, B Corporations will remain a niche, albeit a valuable niche, like the Fair Trade or Organic certifications, to which the label is often compared. Less than 1 percent of U.S. cropland was certified organic, as of 2011. Fair Trade is a blip in the global trade marketplace.