Spurring Innovation Through Zero Waste: A Q&A with Lawrence Black

Read the full interview in Environmental Leader.

Lawrence Black sees the circular economy finally moving from theory and high-level strategy to practical applications in design, engineering, and marketing. He has a clear view of these changes as senior advisor to the Waste Management-McDonough Sustainable Innovation Collaborative, a partnership formed in 2013 to improve the recyclability of packaging and products.

Black, who also advises Fortune 200 companies on how to create waste and recycling strategies, will be discussing the business case for circular economies at the 2017 Environmental Leader Conference in June. We caught up with him to get his perspective on how this tool can be a driver for innovation.

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