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“I’d love to create a video about what we’re doing!” I hear this line frequently from people who are doing fantastic work and want to showcase their innovations or be a sustainability role model and inspire others to follow suit.
It’s a noble idea, but it’s not that simple. For starters, it generally requires analyzing the big-picture, including getting clear about who your audience is and establishing what your goals are for the video before charging forward. The answers can influence almost every decision you make along the way.
I’ve been producing videos on sustainability topics for 25 years. (View some examples here, including a recent video for the University of San Francisco’s Office of Sustainability that I’ll reference going forward.) I’d like to offer six insights that can help your project succeed.