How to Weaken the Persuasive Power of Climate Change Disinformation

Read the full story in Pacific Standard.

In light of the proliferation of “fake news” reports, which may or may not have influenced the outcome of the presidential election, Facebook has announced it will work with fact-checking organizations to flag suspect stories.

While that’s an important advance, new research points to the value of a sharper message than “This may be factually incorrect.” It might be more effective to note: “This may be an attempt by certain special interests to manipulate how you think.”

Such a statement effectively “inoculated” people against a key piece of climate-change misinformation, writes a research team led by Cambridge University psychologist Sander van der Linden.

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