Read the full story in Forbes.
Bethany Hohman thinks the state of Indiana has a recycling problem, and she may be right. During a recent presentation in front of other entrepreneurs, she stated that on average, only 11% of total waste is recycled, despite the state’s goal of 50% and a national average of 34%.
To address the problem, she and her team turned to a rather unusual source for inspiration: Pokemon Go. Given the recent astronomical success of the Pokemon Go app, Hohman and her team wondered if they could build a similar app that would solve the recycling problem.