Can a Pokemon Go-Like App Solve Indiana’s Recycling Problem?

Read the full story in Forbes.

Bethany Hohman thinks the state of Indiana has a recycling problem, and she may be right. During a recent presentation in front of other entrepreneurs, she stated that on average, only 11% of total waste is recycled, despite the state’s goal of 50% and a national average of 34%.

To address the problem, she and her team turned to a rather unusual source for inspiration: Pokemon Go. Given the recent astronomical success of the Pokemon Go app, Hohman and her team wondered if they could build a similar app that would solve the recycling problem.

Author: Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

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