How Avery Dennison Helps Global Brands Shrink Their Environmental Footprint

Read the full story in Environmental Leader.

Columbia Sportswear wanted an environmentally sustainable version of a clear plastic shipping bag for its new jacket.

Avery Dennison had a renewable version of the poly bag, made from sugar cane instead of petroleum-based plastic, on the drawing board.

Columbia approached the global packaging and label manufacturer for help and Avery Dennison went from prototype of the sugar-cane bag to finished product in six weeks.

“And when we looked at it from an environmental footprint of the product itself, it had a very favorable footprint,” said Helen Sahi, Avery Dennison’s senior director of sustainability. “On CO2 emissions, for example, it’s on the negative side because some of the byproduct of making the sugarcane resin is put back into the electric grid. We also looked at certification, how the suppliers were harvesting the sugar cane, whether they were growing it in the right areas, whether they were taking it out of the foodstream or not.”

This is one example of how Avery Dennison works with its customers — from fashion designers and apparel makers paper manufacturers — as well as its suppliers to rethink their approach to sustainable design and production.

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