New Call2Recycle Study Highlights the Importance of Accessibility in Driving Recycling Behavior

Read the full story from Environmental Leader.

Ask consumers why they don’t recycle and the number one complaint is simple: It’s inconvenient. You have to collect it. You have to store it. If it isn’t paper, glass, aluminum or recycled curbside, you have to haul it somewhere. For recyclables that aren’t part of a curbside recycling program, action requires a commitment of time and effort.

But change may be on the way. In a recent online Nielsen survey of 6,000 North American consumers, the respondents who didn’t recycle regularly indicated that they would if it was more convenient. The survey, commissioned by Call2Recycle® North America’s first and largest consumer battery stewardship program, also confirmed progress in the adoption of battery recycling, with more than half of respondents professing awareness of battery programs. Making battery recycling convenient for people throughout North America has been a primary focus for Call2Recycle for the past two decades.

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