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Year after year, Clif Bar proves that corporate social responsibility wins customers. The company is growing at a 17 percent annual compounded rate. That is exceptional in an economy struggling to achieve 3 percent growth. Further so, Clif Bar achieves 17 percent compounded annual growth by running its business to achieve five aspirations for profits, brand, people, community and the environment.
Corporate social responsibility is not a business function like finance or operations at Clif Bar. Being purposeful is at the core of the company and how it measures performance. It is Clif Bar’s secret sauce for winning customers in the highly competitive food market segment.