Webinar: Using the Green Technologies & Practices (GTP) research to guide your P2 efforts

Thu, Sep 24, 2015 1:00 PM – 2:00 PM CDT
Register at https://attendee.gotowebinar.com/register/1885327459339958018

Please join us for a webinar that provides insights to where green technologies and practices have been adopted – and which industries and occupations led the implementation.

People and organizations choose many paths to green. Some do it “because it’s the right thing to do,” some because “it makes business sense.” While few may acknowledge it, many are influenced to adopt a green technology or practice (GTP) because others in their personal and business circles do.

Wouldn’t it be nice to know what parts of the country, sectors of the economy, or occupations have a higher proportion of GTP adoption? Presumably we could better target our own efforts to sell a green widget or service if we knew where the green hotspots lie, then build atop the social networks and community attitudes indicated by higher GTP adoption.

Fortunately, the US Bureau of Labor Statistics (BLS) developed a survey of American businesses about Green Jobs. The BLS used its Green Technologies and Practices (GTP) survey to measure adoption of goods and services that can reduce the negative impact on the environment.

The University of Nebraska at Omaha College of Business Administration pursued additional data review atop the results published by the BLS, thanks to a BLS process for working with outside researchers. That additional review tied the GTP survey results data to other datasets in an attempt to discover identifiable county level attributes that are correlated with high GTP adoption in our region, i.e., counties in Iowa, Kansas, Missouri, Nebraska, Colorado, Illinois, and South Dakota. This webinar will provide insights from that additional review.

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