Coca-Cola’s Latest Environmental Victory Is More Complicated Than It Seems

Read the full story at Huffington Post Green.

Something as simple as water winds up becoming immensely complicated in the hands of a multinational corporation like Coca-Cola.

On Tuesday, the company announced it had almost reached its goal of “replenishing” all of the water in the beverages it sold in 2014…

By “replenishing,” Coke does not literally mean it’s putting back the water it takes out of each locality where it operates. To come up with its number on replenishment, Coke and its partner, the nonprofit Nature Conservancy, measured the amount of water it reclaimed through various conservation efforts around the globe — everything from tallgrass restoration in North Texas to reforestation in Ghana to canal rehabilitation in Kyrgyzstan. The company is involved in hundreds of these projects.

“That’s not how it works,”  said Amit Srivastava of the India Resource Center, an activist group based in India that opposes corporate globalization in the country. “Water issues are local issues. You need to put water back at the source.”

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