Read the full post at GreenBiz.
The crippling drought in the American West is making headlines daily and the stories are raising a collective awareness of the unfolding crisis — as The New Yorker did recently when it chronicled the plight of the Colorado.
If there’s a silver lining to the Western water crisis, it’s that governors, state legislators and federal policymakers are finally taking action to ensure a reliable water supply.
These are welcome actions — except top-down government mandates, while sometimes necessary, won’t result in the durable change we need to move from scarcity to sustainability.
Top-down mandates only work as long as there is political will to enforce them. In order to crack open the ossified structure that has dictated unsustainable water policy for more than a century, we need to build ground-level support for flexible solutions that benefit everyone — including cities, agriculture and, of course, the environment.
Here are three areas ripe for investment: