Product ecolabels: To certify or not to certify?

Read the full story at GreenBiz.

With 201 ecolabel certifications in the U.S. and 459 globally, it is no wonder that businesses are confused about their value. Putting aside the important question of choosing among the multiple overlapping eco-certifications, how should a business answer the threshold question of whether to seek eco-certification in the first place?

The answer depends on your business facts and point of view. Are you most interested in bolstering the credibility of your environmental claims? Or do you view eco-certification as a way to increase sales or enhance your business reputation?

Think about your primary motivation when you read the following list of key considerations:

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