New Report Offers Advice on Selling Sustainability, But Is it Right?

Read the full post at Triple Pundit.

Why is selling sustainability so difficult?

After all “sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them.”

In addition, “93 percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want to buy more sustainable products.”

This question and quotes open a new report from BSR and Futerra, aiming to provide an effective framework that marketers struggling with this challenge could use.

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