Keurig caves on refillable K-Cups after ‘underestimating the passion of the consumer’

Read the full story in Mashable.

Keurig is bringing back its controversial, refillable My K-Cup brewing pods after waking up to the fact that people won’t buy their latest Keurig Brewers if they can’t brew coffee their way.

Later this year, the company will reintroduce My K-Cup, refillable brewing pods that let Keurig customers brew the grinds of their choice, in Keurig 2.0 brewers, CEO Brian Kelley revealed in an earnings call on Wednesday. The decision comes after a lengthy customer outcry and a sharp 23% year-over-year decline in Keurig Brewer sales.

One comment

  1. I was under the impression that the company Green Mountain Coffee has a huge commitment to green practices and sustainability, so it’s good to see that they are bringing back a reusable product and listening to their customers.

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