Five sustainable boondoggles: greenwashing all the way to the bank

Read the full story in The Guardian.

Painting a green veneer on consumer goods is far from a new marketing tactic. In 1992, the US Federal Trade Commission issued its first “Green Guide” aimed at squelching greenwashing long before greenwashing was a household word.

It’s hard to blame marketers – really. It’s not that hard to find low-hanging fruit: non-discerning, green-minded consumers eager to buy bright, shiny new products that will help them lighten their footprint on Mother Earth. Thankfully the volume of egregiously greenwashed boondoggles has decreased in recent years. But it has not – as we shall see below – been washed away.

We’ve picked out some of our favorite dubious green products and rated them on a scale of “meh” to “100% boondoggle”.

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