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Last week I went surfing for the first time. The quote on my instructor’s shirt read : “Life, like surfing, is all about wave selection and balance.” For me, finding the right balance and wave was not easy — as continuous adjustments are needed to remain on the board.
Companies are facing similar challenges adapting to the “new sustainability math” as finding the right balance between investor, consumer and stakeholders interests is riddled with complexity and confusion. Which sustainability reporting standards to adopt? Which rating survey to respond to? Which environmental initiative to engage with?
At the core of this challenge is finding the sweet spot between providing investors with the quantitative demonstration of the direct link between sustainability initiatives and value creation, while authentically telling consumers the company’s sustainability story through qualitative communication.