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Driving sustainability messages home to firms can be challenging. With various platforms at one’s disposal and competing messages hitting target audiences, getting one’s message across can be a thorny task. Despite such challenges, communicating sustainability remains a top priority for leading industry associations and business organizations.
On June 19, the Industry Association Council at the Network for Business Sustainability Canada convened to discuss effective communication activities on sustainability. Facilitated by Ivey Business School Professor of Management Communications Mary Weil, the IAC session explored the merits and implications of traditional and social media communications tactics in elevating sustainability as a key message within industry circles.