CSR Websites ‘Do Little’ To Change Consumer Perception

Read the full story at Environmental Leader.

Corporate social responsibility websites do little to change people’s opinions of corporations, according to a study by research group Change Sciences.

Corporate Social Responsibility Web Site User Experience 2014 compares 12 major companies’ CSR efforts by analyzing what people did while exploring the sites and how they felt about the experience. In the end, CSR sites did little to change people’s opinions of the brand that were held prior to viewing the site, good or bad, the study says.

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