Buying local does more than you think

Read the full story in SmartPlanet.

While we may think we’re getting a great deal in times where belts have tightened, are we doing harm to our local environment by taking advantage of such promotions?

According to a new infographic from CustomMade, an online marketplace for custom items, the impact may be more widespread that consumers realize. If we choose to buy local, not only can this keep independent stores alive and the entrepreneurial scene thriving, but according to the Andersonville Study of Retail Economics (.pdf), local businesses generate over 70 percent more local economic activity than big, brand-name retail giants.

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