Day: November 6, 2013

Sustainability: Science, Practice, & Policy special issue on sustainable food consumption

Volume 9, Issue 2 of Sustainability: Science, Practice, & Policy is now available at SSPP is an open access e-journal published by Proquest. This issue’s theme is Sustainable Food Consumption: Current Trends, Policy Approaches, and Future Scenarios. Articles include:

Sustainability Messages Must Be Backed up by Real Action; Here’s How

Read the full story in Environmental Leader.

The success of Chipotle Mexican Grill’s “Scarecrow” video goes beyond its glossy Cannes-worthy visuals or the 7 million views it has received since its launch last month: the online advertisement is a marketing feat because it taps into the power of storytelling in a way that reflects Chipotle’s ethos and is woven into all of the company’s communications. A look into Chipotle’s broader communications efforts reveals the lesson that for a sustainability message to authentically resonate with audiences, it needs to be part of a strategic communication plan and backed up by real action. These days, skeptical consumers want more than elaborate, inspirational words — they want transparent, consistent messaging and bold action.

The Scarecrow video works because it is not an isolated message, it is part of Chipotle’s ongoing strategy to connect with consumers — and that’s what makes it a winner. After all, the world needs more than 3-minute animated videos and flashy, one-time marketing stunts.

To build a more sustainable future (replete with conscious consumers and sustainable brands), companies must authentically communicate their brand’s story through ongoing engagement and action. In our perpetually connected world of mobile devices, Twitter and Facebook, consumers are bombarded with a flood of messages day-in and day-out — wonder how your brand’s sustainability message can rise above the noise and stick? Below are a few things to consider based on what’s worked for Chipotle and other sustainable business leaders:

Why even California can’t stop catastrophic climate change

Read the full post at Quartz.

For climate change optimists, California is indeed the golden state when it comes to aggressive policies designed to avoid catastrophic climate change. But as a new report makes depressingly clear, even Ecotopia will fall far short of hitting a target of reducing greenhouse gas emissions 80% by 2050 without the invention of new technologies and imposition of more draconian green mandates.

That’s the number scientists believe must be met to keep climate change in check. And if California can’t meet such a mandate, what nation can, given the inability of governments to even to agree to take the most tentative steps to reduce greenhouse gas emissions?

4 signs of sustainability from oil, gas and mining companies

Read the full story in GreenBiz.

We’ve long been aware of the climate change impacts from the oil and gas, coal, metals and mining industries.

But this is only one slice of the sustainability pie when it comes to this so-called extractives or non-renewable resources sector. What about the impact of extractives on other social issues, or the opportunity for these industries to innovate and improve their sustainability performance?

The Sustainability Accounting Standards Board (SASB) in August convened a range of business, investment and accounting stakeholders to offer their advice on sustainability accounting standards for the non-renewable resources sector. SASB working groups play a key role in SASB’s standards setting process, providing industry-expert feedback on material environmental social and governance (ESG) issues and associated accounting metrics.

Environmental Leader Product & Project Awards

The second annual Environmental Leader Product & Project Awards recognize excellence and innovation, both in products and services that provide companies with environmental and energy benefits, and in the top projects implemented by companies (or client companies) that improved environmental or energy management and increased the bottom line. Products or projects identified by our judges as exemplary examples of innovation will be named Top Products or Projects of the Year, based on evaluation criteria set out below. Our judging panel consists of renowned experts from companies including LNS Research, Microsoft, Anheuser-Busch InBev, Citigroup, Honeywell Aerospace, GlaxoSmithKline, Owens-Corning, and others, as well as some well-known industry consultants.

Entry fee: $597 for first entry, $450 for each additional entry Early Bird entry fee: $497 for first entry, $350 for each additional entry

Early Bird Deadline: November 22, 2013
Final Deadline: December 13, 2013

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